About BESTIME

BESTIME was founded in 1995 in a small workshop located in Zurich, Switzerland. The brand initially emerged as a response to the growing demand for high-quality, durable timepieces that combined traditional craftsmanship with modern design. The founder, a skilled watchmaker named Johann Müller, aimed to create watches that reflected Swiss precision and reliability while appealing to a global market.

In its early years, BESTIME focused on handcrafting mechanical watches, emphasizing artisanal techniques passed down through generations. The brand quickly gained recognition for its attention to detail and commitment to quality, leading to a loyal customer base within Europe. By the early 2000s, BESTIME expanded its collection to include quartz watches, appealing to a wider audience seeking innovative designs paired with functionality.

In 2005, BESTIME made a significant move by launching its first international campaign, targeting markets in Asia and North America. This expansion marked a pivotal moment in the brand's history, resulting in increased sales and brand visibility on a global scale. Over the next decade, BESTIME continued to innovate, introducing smartwatches in 2015 that seamlessly integrated technology with classical watchmaking.

Throughout its history, BESTIME has remained committed to sustainability, integrating eco-friendly materials into its production process. In 2020, the brand introduced its first collection of renewable resource-based timepieces, further solidifying its position as a forward-thinking player in the watch industry.

Today, BESTIME is known for its diverse range of watches that cater to various tastes and preferences. With over 25 years of experience, the brand continues to uphold its heritage of excellence, blending tradition with modernity while expanding its reach into new markets worldwide.